Here's what each metric on your campaign performance screen means:
- Sales - The total revenue generated from purchases attributed to your campaign.
- Impressions - The number of times your offer was seen by Fetch users.
- Buyers - The number of unique users who made a qualifying purchase after seeing your offer.
- Trips - The total number of shopping trips where a qualifying purchase was made.
- Spend - The amount of your budget that has been used so far.
- ROAS - Return on Ad Spend. It measures the revenue earned for every dollar spent. For example, a 3.00x ROAS means you earned $3 for every $1 spent.