Use this article to understand the campaign metrics shown in Fetch Ad Manager.
Sales
The total revenue generated from purchases attributed to your campaign.
Use this metric to understand the business results your campaign is driving.
Impressions
The number of times your offer was seen by Fetch users.
Use this metric to understand how much visibility your campaign received.
Buyers
The number of unique users who made a qualifying purchase after seeing your offer.
Use this metric to understand how many shoppers engaged in a way that was tied to campaign results.
Trips
The total number of shopping trips where a qualifying purchase was made.
Use this metric to understand how often your campaign is driving shopping activity.
Spend
The amount of your budget that has been used so far.
Use this metric to monitor delivery and understand how much of your budget has been spent.
Budget
Budget is the total amount allocated to the campaign.
Use this metric to compare total planned spend against actual spend.
ROAS
Return on Ad Spend. It measures the revenue earned for every dollar spent. For example, a 3.00x ROAS means you earned $3 for every $1 spent.
Status
Status shows where the campaign is in its lifecycle.
For example, a campaign may show as Under Review or Live.
Performance by Location
Performance by Location breaks out results for each business location included in the campaign.
Use this view to compare results across locations and identify where performance is strongest.
Good to know
Some metrics appear on the main Campaigns page, while others appear only when you open an individual campaign.
Metrics are most useful when reviewed together rather than one at a time.